As we moved into our first permanent venue in Elephant and Castle we gave customers a cinema experience like no other. They ventured deep into the ‘jungle’ as they first had to navigate the temple ruins and crawl through a cave like entrance. Soon after more adventure as the only visible exit required jumping into a foam pit of ‘rocks’, all just to get into the cinema. Inside, real trees, the sounds of distant jungle creatures and bark under-foot. It was our first permanent themed cinema experience and what became the start of us truly changing the face of cinema.